Sumra compares the advertised price of the car to similar cars in the market - taking into account the mileage and optional extras, assuming good condition.
Good Price
A car is priced around the market average guide price
Great Price
A car is priced below the market average guide price
Price Reduced
A car is priced significantly below the market average guide price
What's the market average guide price?
This is based on cars of the same make and model, including things like engine size, body style,
standard specification and age. We then adjust it for things like mileage and optional extras.
Our analysis assumes the car is retail-ready, meaning it's in good condition and is mechanically
sound. Our guide prices are based purely on advertised prices. We do not take into account any
additional fees, including admin fees and finance deals.
Why are some cars not flagged?
This does not necessarily mean the dealer is not offering a good deal. It could be that some cars
analysed by Sumra are considered to be priced above market, or we simply cannot generate a
guide price for certain vehicles.
We exclude certain cars from our price analysis, including cars: listed by private sellers.